Chessington World of Adventures Resort officially launched their latest attraction this weekend with the opening of Room on the Broom a Magical Journey. Attraction Source was invited for a special preview of the attraction before the theme park opened to guests for the 2019 season.
Based on Julia Donaldson and Axel Scheffler’s well loved children’s tale, Chessington’s newest addition is located within the Burnt Stub Mansion, which used to be home to Hocus Pocus Hall. From the outside the most noticeable changes are the installation of new signage and the addition of a new cattle-pen style queue-line, including a large purple building which houses a green screen photo opportunity where guests are encouraged to pose around an imaginary cauldron before being given a receipt to view their photo at the end of the attraction. The bright purple finish of the photo building somewhat jars against the appearance of the Burnt Stub Mansion – it is a shame that it could not have been more sympathetically blended with the appearance of the historic building.
Inside, the attraction has been completely transformed, utilising a mixture of projection, sets, and special effects, alongside a specially created soundtrack to bring the story of Room on the Broom to life. Guests enter the Enchanted Library where they meet Witch and Cat in a pre-show which uses a clever mix of projection onto a giant story book (something which echoes the first scene of The Gruffalo River Ride Adventure), and special effects centring around a cauldron which has been cleverly designed to ensure any smoke released does not interfere with the projection. Those who look closely around the Enchanted Library will notice several little details, including a replica BAFTA which is a nod to the Children’s BAFTA won by the production team for the animated version of Room on the Broom.