Following approval from EU Competition Authorities, the deal announced in March between Merlin Entertainments and The Tussauds Group has now been completed.

This acquisition creates the world’s second largest visitor attractions operator after Disney. Merlin’s portfolio now includes brands such as Legoland Parks, Madame Tussauds, London Eye, Sea Life Centres, Dungeons, Gardaland, Alton Towers and Thorpe Park.

The Tussauds branding will be slowly be phased out of logos and marketing material over the coming months.

What are your thoughts on this acquisition? Share your thoughts over on the Attraction Source Forum.
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