Welcome to our media kit! We’re Attraction Source, one of the largest online communities for fans of theme parks and attractions in the UK and beyond. Run by a team of volunteers with a passion for the industry, we aim to bring like-minded people together, whether that be via our website, social media channels or in person at one of our unforgettable events.
Attraction Source also incorporates TowersTimes, the dedicated home of everything Alton Towers Resort. First established more than 20 years ago, TowersTimes has since built a reputation for being a credible and engaging source of news and content related to the Resort.
Our content includes…
Engaging live coverage
High-quality photography
Thrilling on-ride POVs
Exciting short-form videos + vlogs
Informative articles + trip reports
Attraction Source in numbers:
TowersTimes in numbers:
We use the Attraction Source YouTube channel and TikTok account to share both long-form and short-form video content related to Alton Towers Resort, providing exposure to our ever-growing audience on these platforms!
Key case studies
Minifigure Speedway Construction
Attraction: LEGOLAND Windsor Resort
During the closed season of 2023/24, we were kindly invited onto the construction site of Minifigure Speedway, LEGOLAND Windsor’s new for 2024 duelling shuttle coaster, to document some of the key milestones in the project.
We published content across all our social media channels, alongside long-form YouTube video updates and comprehensive website-based updates featuring high quality photography galleries.
Hyperia Launch Event
Attraction: Thorpe Park
After covering the planning and construction process of Hyperia, the UK’s new tallest and fastest roller coaster, from its initial announcement in December 2021, we were delighted to be invited to the VIP Launch Event in May 2024.
We provided updates across our social media channels throughout the evening, giving our followers a first look at Thorpe Park’s new addition and followed this up with a short-form video and long-form article featuring high-quality photography.
Exclusive On-ride POVs
Attraction: Alton Towers Resort
Since 2018 we have worked collaboratively with Alton Towers to safely film on-board the Resort’s roller coasters, as well as some of the the theme park’s other attractions! In addition to traditional forward-facing, front row POVs, we have also had the opportunity to capture the Resort’s rides from unique angles and use 360° cameras to provide viewers with a look at riders’ reactions.
As a result, we have built-up a sizeable collection of videos on our YouTube channel. These allow guests to both prepare (and get excited) for and to relive their experience following their visit to the Resort. This is reflected in many of these videos being amongst our most viewed, with several having in excess of 1 million views! We also utilise the content across our other social media channels, including for short-form videos on TikTok and Instagram. The Resort also featured clips from our Nemesis Reborn on-ride POV within the content published on their official social media channels to mark National Rollercoaster Day 2024.
Community engagement
Attraction Source Events
Our events bring like-minded people together to experience activities that you would not encounter on a regular day out, including behind the scenes tours, exclusive ride time, insightful talks and so much more!
Alongside creating epic memories and lasting friendships for our guests, our events also provide attractions with an opportunity for their management and staff to engage directly with members of the community, sharing both their passion for and insights into their work.
UK Theme Park Awards
Since 2023, Attraction Source Owner & Founder Chris Belvin-Bailey has had the privilege of being a member of the expert judging panel for the annual UK Theme Park Awards alongside fellow industry contributors and professionals.
We believe this is a signifier of the credibility of the Attraction Source brand within the UK theme parks and attractions industry, and representative of our desire to contribute positively to the community of which we are a part.
Want to work with us?
We hope that the above provides you with a good understanding of our platform and demonstrates our ability to engage collaboratively with you to develop content that will appeal to our audience and your target market.
Please use our Press & Media Enquiries form to get in touch with any further queries or regarding potential opportunities for us to work with you!
Stats last updated: Sep 2024 | Engagement rate methodology: Reach (Facebook, Instagram), Impressions (X), Views (TikTok)