Alton Towers Resort Future Discussion

Got an idea of how the Alton Towers Resort may develop over the coming seasons? Discuss it here.
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Corkscrewed

Sorry, at what point did anone say they had to be bog standard? could be state of the art log cabins after all ;)

[quote=""CoasterCrazyChris""]
Not basic huts with a seperate shower block, I mean it would be embarrassing for AT image lets be honest.
:)[/quote]
Hasn't hurt european parks reputations, why would it hurt Altons?
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Mankey
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If you don't like the idea, and it is actually built, simply just stay at the other hotels! No one is forcing you to stay there. :|

Honestly... Tipidorf at Europa IS amazing! It works and they probably get just as much money from it as they do from the hotels. The thing is, the way its themed feels exactly the same as a hotel, its just a fantastic atmosphere.
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CoasterCrazyChris
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The problem is I think when people spend the money on the hotel rates and then see other people staying for like a fraction of the price next door they might be a bit pissed off. I mean, I thought the reason for the big price tag on a AT Hotel/Splash Landings rooms was mainly for the location - your right on park. I mean neither of the hotels are exactly right up there are they? I heard some people on this forum talking about how some of the rooms were small, dated and a bit on the simple side too.
I know the idea of these cabins being fairly simpler so therefore much cheaper stands to reason, but at the end of the day you are paying for being on resort in the hotels so unless they drastically reduce hotel room rates I don't think having the two different types of accomodation on site would work.
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rightbackgranty
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[quote=""CoasterCrazyChris""]
I mean, 1 room for 6 people with bunk beds! Sounds like camping....
...toilets and showers in a separte block.... :x[/quote]

You're going to love uni life then ;) 15 people to a kitchen and to 2 bathrooms...

If there were a couple of cabins like this, then I think it would be pretty good. Would appeal to groups of teenagers/young adults that just fancy a cheap getaway. The cost of a stay in an Alton Towers hotel is currently quite high - it shows when I managed to fly out from Birmingham to Amsterdam, spend two days there, spend a further day in Brussels, and catch the eurostar back to London, for a fraction more than 2 nights on the Alton Towers resort. 3 days in Europe for the cost of 2 at Alton Towers? Anything to make staying at the park cheaper would be a good move.

I dont see the negativity about the log cabins. If you've ever been to Centre Parc's (or Oasis as it was when I visited) you would know that the cabins are very nicely done up. Infact - you wouldnt know you were in a cabin at all! I think that log cabins would be a huge hit at Alton Towers - you would have a good cross section of accomodation that can attract a number of people, from families wanting a cheap getaway, so choose the log cabins, to people coming from further afield and wanting to stay in the hotels.
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Johno
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[quote=""And.""][quote=""Johno""]New Hotel = Safari Theme.

Almost a certain.[/quote]

Based on what? The thoughts in your head?

I would have thought a Casino theme was more likely than a Safari theme - especially given the rumours a while back.

Anyway - who wants a hotel based on a Mac web browser?! (jokes!) :p :lol:[/quote]

TBH it's more based on the fact that a safari/African theme is a safe one to pull off.

Similarly to the way that a water/tropical hotel with a waterpark is.

Plus animals etc. are much much better for kids and families than a casino!
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And.
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[quote=""Johno""][quote=""And.""][quote=""Johno""]New Hotel = Safari Theme.

Almost a certain.[/quote]

Based on what? The thoughts in your head?

I would have thought a Casino theme was more likely than a Safari theme - especially given the rumours a while back.

Anyway - who wants a hotel based on a Mac web browser?! (jokes!) :p :lol:[/quote]

TBH it's more based on the fact that a safari/African theme is a safe one to pull off.

Similarly to the way that a water/tropical hotel with a waterpark is.

Plus animals etc. are much much better for kids and families than a casino![/quote]

So I was right then.

You're basing this statment on the thoughts in your head.
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Yes, How embarrassing camping style accommodation would be.
And imagine the horror of people being able to afford more than one weekend a year in the Alton Towers resort, would do mega damage to Altons profits if people spent slightly less on accommodation and came twice as often wouldn't it. :roll:
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Vik
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[quote=""CoasterCrazyChris""]The problem is I think when people spend the money on the hotel rates and then see other people staying for like a fraction of the price next door they might be a bit pissed off. I mean, I thought the reason for the big price tag on a AT Hotel/Splash Landings rooms was mainly for the location - your right on park.
:)[/quote]

As already mentioned, it works well for European parks. Europa Park has the Hotel Colesseo at one end of the spectrum, and the Tipidorf at the other, cheaper end.

All accommodation options would be shown on the web site, and no doubt communicated to people who phoned up to enquire or book, so I don't see how people who have paid out a premium for a hotel room would be miffed about others getting a cheaper rate in a log cabin, when they could of easily of booked one themselves had they of wanted to.

Also, it is quite common for people to of paid different rates for the same hotel on the same night. A few years ago, you could get a room on Lastminute.com for £10, yet if you booked via Altons site, you would of paid almost 10 times as much for the same type of room.
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shawnoc
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Having different class hotels on 1 site doesn't effect Disney, it just means that there is more choice to appeal to a larger spectrum of guests.

Think of the price difference between the Disneyland hotel and Santa Fe in Disneyland Paris. There is a huge deference in price. It doesn't effect how the public feel while visiting the park knowing someone has paid less than them.

This same model could work for Alton but on a smaller scale. The only thing that would need to be invested in, is some kind of evening entertainment complex, either open to hotel guests alone or day visiting guests aswell. A smaller version of Disney Village or CityWalk (universal).
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Chris W
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I don't think Alton Towers need to go cheap, I think they can still get away with a high priced hotel.

At the moment:
Splash Landings is approximately £200 per room, per night.
Alton Towers is approximately £220 per room, per night.

I could see the new hotel being around £150 per room, per night.
Its still very expensive but will not be as expensive as the other hotels.

I don't think it will be benificial for a very cheap hotel to be on-site. As I could see that hotel filling up before the current 2.
Log Cabins wouldn't have this problem as they are a different type of accomodation.
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shawnoc
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I agree with you on the pricing of the third hotel. £150 would be reasonable as you will be staying on resort. The cheapest hotel in Disneyland Paris is still out some peoples reach, but that is what you pay to be close to the aminities of the resort.
I feel that Alton should offer 3 different price brackets to appeal to a larger audience.
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BSwiss
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I think the log cabins would be great. I live about 80 mins away from Alton so have never really considered staying in the hotels but the idea of cabins makes me want to go for a weekend. There is no kind of experience (other than entertainment for the kids) in staying in a hotel. But if they could re-create a real camping atmosphere then that is a different experience that could appeal to a lot of people.

Then again I don't really like hotels, there always seems to be an impersonal identikit feel to the rooms. I'd like to see something like Oldgitbens idea of a few different groups of cabins all named after rides in the park, areas of the park or local legends.
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PeteB
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[quote=""Disco Ball""]I don't think Alton Towers need to go cheap, I think they can still get away with a high priced hotel.

At the moment:
Splash Landings is approximately £200 per room, per night.
Alton Towers is approximately £220 per room, per night.

I could see the new hotel being around £150 per room, per night.
Its still very expensive but will not be as expensive as the other hotels.
[/quote]

In comparison to what is it expensive? I don't think they can get away with £150
per room per night as that's actually quite cheap. I imagine it would seriously affect the business in too many ways.
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Mattia
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I don't actually know if we would see this Casino theme crop up again. The Resort's motives are now very different from what they were before. They are now focused so much on the family aspect that I think a Casino-esque place would not compliment this at all.

To really boost the resort I think that they need to focus more on a cheaper hotel or accommodation area. Oh, and add a "village" while you're at it too please. :)
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Jase
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I don't think we'll see anything on the scale of Splash Landings being installed at Alton Towers, nor do I see them building a hotel that offers budget accommodation. What I think they may do is possibly reduce the prices of say, Splash Landings Hotel and offer this as a cheaper option to guests. - I don't really think a purpose built budget hotel is going to have the pulling power of something that goes all out...

I don't think it's actually been confirmed that there will be a new hotel by Alton Towers... The spokesperson never used the words 'hotel', it sounds to me as though she's commenting more on the 10 Year Development Plan - I think it's more speculation on behalf of the press.
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PeteB
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Yeah thats exactly what I think too. We could well see a new hotel in the not so distant future but for now the media are just twisting words.
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Make of this what you will, but I've now read two industry news sites (May 09) that say an outline planning application for the new hotel will be submitted to Staffordshire Moorlands District Council over the next few weeks...
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Johno
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I'm wondering whether we may see a chocolate themed hotel.

Perhaps a chocolate themed casino, where children could bet chocolate coins?
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James
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[quote=""Johno""]Perhaps a chocolate themed casino, where children could bet chocolate coins?[/quote]

Alton done something similar to that during Chocolate Towers(2006) and it seemed like a popular thing with children, I think it was after 10pm or something they done proper gambling just for adults. They also had a chocolate fountain in there and you could exchange chocolate coins for something with the chocolate fountain, Mmm Marshmallows. I liked the chocolate casino, a very nice concept.

I'll take the third hotel news with a pinch of salt but will defintally keeps my eyes out, sounds very exciting.
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eddyfenton
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Jlton, I agree on taking reports with a pinch of salt. It's more than likely that the forthcoming 10 year plan is being confused by jorno's with pre-planning application(s).

The plan will involve the local authority, so makes sense to assume people are jumping the gun on a proposed third hotel and other developments.
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