The Smiler - Marketing

[JayJay90]

Miles = Smile
Cedars = Scared

Also, this is blooming brilliant! A proper backstory that feels so real! I did think that this could possibly be fan made but theres so many tiny details that make this seem as though it isnt. Its a long way to go for an enthusiast.

The camera set at 5:14 on her twitter acount and a few other hints as to seeing images and such
"can't stop seeing images and hearing voices! Arghhhhhhhh" @trisha__white on tiwtter
"Smile - Lily Allen #np" @danny_holden90
He's also tagging his video as #SmileAlways and #GetCorrected

Its also interesting that they are both from manchester and that the production company that made the patient video was also in manchester and the girl looks very similar! I reckon her mind gets boggled from the interviews and shes brainwashed through Miles' efforts and becomes an advocate.

cant wait for the next video to be uploaded! hopefully we see some of those test tapes

[Boz]

Miles = Smile
Cedars = Scared

HAHA, fantastic! Someone clearly thought about that a little too much lol

[JayJay90]

^haha Im useless at anagrams, I saw it on a comment on facebook XD

EDIT: studying "social psychology" intrigued me too. Having done a Psychology degree myself I know a lot of undergraduate courses dont offer social psychology as a whole, its taught as a unit in most...you'd specialise after. So, he does state he does a Phd however there's no "social psychology" courses at any Universities in Manchester that I can see...correct me if Im wrong

Yes, I really am looking into this too much XD

What I'm trying to say is, I think this hints more toward marketing. If these were real people, they'd have atleast got their course right XD

[MrMrMr]

It's definitely real, I can't see any enthusiast going to such effort.

[bbooth2]

I don't think its official, the idea is a little bit silly, the acting isn't great and the camera footage is asif its done on a phone, it is good, but I don't think its official, ill be happy to be proven wrong though

[JayJay90]

I don't think its official, the idea is a little bit silly, the acting isn't great and the camera footage is asif its done on a phone, it is good, but I don't think its official, ill be happy to be proven wrong though

Buts its meant to look like that. Its meant to look like students have done it for their research...a bit like paranormal activity

[Aidan Lowe]

the acting isn't great and the camera footage is as if its done on a phone

For a viral marketing campaign you don't really go for the JJ Abrams Star Trek hollywood treatment.

Also anyone spot the same image as posted on the back of the smiler trains / rooms.



Because I think this is the real deal I'm turning on mobile notifications on both their twitter accounts lol.

[bbooth2]

I don't think its official, the idea is a little bit silly, the acting isn't great and the camera footage is asif its done on a phone, it is good, but I don't think its official, ill be happy to be proven wrong though

Buts its meant to look like that. Its meant to look like students have done it for their research...a bit like paranormal activity

yeh I see what you mean, it just doesn't feel very merlin is what im tryin to say :P

[Alex]

What are their twitter feeds? Could you post a link to them please

[AndreJD]

So are we going to see a series now from these two, until it culminates (presumably towards press night/opening day) into a big reveal? I hope it takes off, it'd be great if a wide audience gets involved in it.

[Dan]

@Danny_Holden90 and @Trisha__White. I'm following them both so it will be very interesting to see what pops up next

[Andzdrew]

I've had a think about the 5:14 on the alarm clock, upside down it reads "his" could that be a reference to her now belonging to Miles Cedars... In other words, is miles cedars the smiler himself?

[mattallennet]

I've had a think about the 5:14 on the alarm clock, upside down it reads "his" could that be a reference to her now belonging to Miles Cedars... In other words, is miles cedars the smiler himself?

4 possibles:

5 + 14 elements
14 May
HIS
Hi 5
It's obviously relevant but not so obvious why.

Frustrating, because looking back at oblivion teaser advertising, it was all staring us in the face (obvious in hindsight) but I can't remember when I figured it out.

[JayJay90]

I think the connection between 5:14 is down to 14 inversions and 5 marmalising elements
I really do love this whole twitter thing to get it going viral, its fantastic and it would be great if they did this all over the next few weeks!

[Kirsty25]

I can't help but think there'll be 3 installments, this one, the next one around what is on the videos released next week and a 3rd one around the ride released around the press launch...

[Andzdrew]

Anyone have any idea about the barcode that's painted above the tv in the smiler bedroom? They've gone all out with it going over the walls and ceiling, and the same barcode was on the roof of a smiler bus... It's not a random number just for the sake of making a barcode, because barcodes really don't fit the theme...

The barcode number as seen in the bedroom is (i think) 14140000400011... Doesn't mean anything to me but it's obviously not random

[Dan]

Anyone have any idea about the barcode that's painted above the tv in the smiler bedroom? They've gone all out with it going over the walls and ceiling, and the same barcode was on the roof of a smiler bus... It's not a random number just for the sake of making a barcode, because barcodes really don't fit the theme...

The barcode number as seen in the bedroom is (i think) 14140000400011... Doesn't mean anything to me but it's obviously not random

The only thing that's been suggested is that it's the same barcode as the one on the Smile Always book that's seen in the viral video.

Other than that I don't think anyone knows?

[truckaddict]

Anyone got an idea when adverts are starting?? Or have they started?

[Andzdrew]

Yeah I know, I was just bringing it to attention again just incase someone had a brainwave. It's got to mean something to someone lol

The viral marketing seems to have started, truckaddict, still not officially confirmed though

[JayJay90]

https://twitter.com/milescedars

Miles Cedars twitter has appeared....this one seems to be an enthusiast jumping on the bandwagon about an hour ago  to me :-/